Get the scoop on the JWCFF team.

While teaching our JWFNS Boot Camp at the Virginia Beach oceanfront one morning, Jim White was struck by the sight of homeless individuals sleeping on the benches, living in despair and their all-around inactivity. He felt the need to do something and wondered why not start a program that incorporates nutrition education, exercise and motivation to help people in need get back on their feet. Knowing the power fitness and health has on one’s life and how a little motivation can help change anyone’s life, the L.I.F.T. program was born and has been changing lives ever since.


LIFT Hampton Roads


Founder, Board Member

Jim White, Registered Dietitian, American College of Sports Medicine Health Fitness Specialist and owner of Jim White Fitness and Nutrition Studios. Jim has been featured in National magazine publications, news channels and radio segments from all around but didn’t truly feel accomplished until he began giving back to the community that got him to where he is today. His passion for all things fitness and nutrition, and giving back to those in need, lead him to develop the LIFT Fitness Foundation, which focuses on making our community become healthier and stronger.


Co-Founder, Board Member

Krista is thrilled to be a part of the LIFT Fitness Foundation. She holds a Bachelor’s degree from Old Dominion University in Recreation and Tourism Management, and is a whiz at planning and effectively implementing large events and programs. Her most recent experience includes planning and overseeing an annual conference that attracts CEOs and Presidents of various hospital systems from around the country.


Board Member

Josh is honored to serve on the board of directors for the LIFT Fitness Foundation. Josh values faith, family, friends, and fitness. Growing up on a pair of snow skis in Colorado, he has now traded the skis in for a surf board here in Virginia Beach. Being an ex-collegiate athlete, Josh is passionate about teamwork and believes that teamwork is key to positively changing the community. Josh holds a Bachelor’s in Science degree in Aerospace Science, and a Juris Doctorate degree from Regent University. Professionally, Josh is an attorney with the law firm of Stephen D. Lentz & Associates, PLC. In his spare time, Josh is active in the community, enjoys working out, being outdoors and mostly enjoys spending time with his wife and two children.


Board Member

Jenae grew up in Syracuse, New York and moved to Virginia Beach, Virginia in 2003 to attend Regent University.  She earned her Masters in Theology and Masters in Counseling, and she is a Licensed Professional Counselor (LPC) with a wealth of experience working with underprivileged and vulnerable populations.  She has worked as a therapist in a psychiatric hospital, in private practice with both adults and children, and as an in home clinician with children and their families.  Currently, she is a military counselor working with elementary school children of active duty military parents in the Virginia Beach Schools.  She is also a clinical assessment specialist for National Counseling Group working with a Medicaid funded program to assist the severely mentally ill in a community setting.

The first time Jenae heard about the LIFT program she immediately knew she wanted to become involved.  She is incredibly passionate about seeing people become physically, spiritually, and emotionally healthy.  She is excited to serve her community as a JWFF board member.


Board Member

Theresa Rohm is the owner of A. Rohm, Smith and Company, CPAs.  She has concentrated her efforts in the audit and tax areas for small businesses, non-profits and credit unions.  She wanted to “give back” by volunteering with a non-profit and the LIFT Fitness Foundation was the perfect opportunity.  Having personal trainers over the years she knows the benefits of exercise and a healthy diet.  LIFT fills a unique void in the community that is not met by any other non-profit organization.  LIFT provides the education and training of a personal trainer at no charge to the athlete.  LIFT helps their athletes realize the potential that they have within themselves by teaching them the benefits of a nutritional diet and physical activity, which has consistently shown to be associated with improved physical health, life satisfaction, cognitive functioning, and psychological well-being.


Theresa grew up in Mobile and graduated from the University of South Alabama.  She came to Hampton Roads from San Diego in 1991 with her military husband and now calls this area home.  She can be seen at most gyms in the Red Mill area in the early morning hours.  She has two daughters and a deaf English Bulldog named O’Neill.


Board Member

Janet grew up in Norfolk, VA, and has resided in Virginia Beach for the past 19 years.  She is a real estate investor and landlord and holds a certification with ACE (American Council on Exercise).  She started running in June 1999, to run her first marathon and is currently in the process of qualifying for the Boston Marathon.  She has completed 17 marathons as well as numerous races of shorter distances and 8 sprint triathlons.  Health and fitness along with volunteer work and giving back to her community are among her passions in life.  She met Jim White many years ago and has always been impressed with his strong sense of community and love of helping others and is happy and honored to serve as a board member for the Jim White Fitness Foundation.  She volunteered for her first LIFT session spring of 2016 and was completely impressed with the program and is looking forward to volunteering again.  She looks forward to serving and helping LIFT grow and prosper.

Brian Duncan,

Board Member

Brian Duncan was born in Virginia Beach and played several sports growing up including footbal. He also had a passion for playing music and was selected to attend the Virginia Governor’s School for the Arts during high school, where he studied music theory, composition, and jazz performance. Brian wanted to continue pursuing music after high school so he enlisted in the US Army Band as a saxophone player in 1999.
In addition to playing music in the Army, he served in various positions in training, administration, and operations management. He was a Paratrooper and Jumpmaster in the 82D Airborne Division at Fort Bragg, NC, and was deployed to Iraq in December 2003. In 2006, Brian transferred to the Army Reserves and moved back home to Virginia Beach. Once home, Brian started a career in real estate and attended Old Dominion University with an academic focus in business administration.
Brian is President of the Brian Duncan Group, Inc real estate team at Shaffer Realty and works with clients throughout Hampton Roads. He focuses his business on residential real estate sales but also manages rental properties for investors. He continues to play music and performs regularly with the Top Hats Big Band and volunteers with local community bands including Symphonic Artistry and the Chesapeake Bay Wind Ensemble. Brian has always enjoyed running and has completed two half marathons and in 2010 finished the full Shamrock Marathon. He also enjoys photography, surfing, and spending time with his wife and daughter. 

Betsy Roberts,

Board Member

Betsy Roberts brings over 25 years of active community involvement and leadership experience to LIFT Fitness Foundation. Most recently, she served as Executive Director of Tidewater Youth Services Foundation, an organization committed to helping troubled youth turn their lives around.  A background in financial securities, Betsy brings an ideal combination of business acumen and philanthropic involvement to our board.


Betsy is excited to work with closely with our athletes to help them acquire the skills necessary to successfully return to the workforce and live meaningful lives. She is passionate about living a healthy lifestyle and working out – she loves yoga, tabata, skiing, tennis, and walking her two golden retrievers in the North End where she lives with her husband and two children.

Shari Friedman,

Board Member

Shari was born in Buffalo, NY and raised in Portsmouth, VA. She attended Norfolk Collegiate School and graduated from The Ohio State University with a B.S. in marketing. After college, she worked at 2 hospitals as Human Resources Director in San Mateo, CA and Va. Beach, VA. She realized through her experiences that she had a love for working with people and helping them through various situations.

Over the past 10 years, she used her benefits experience and worked at 2 insurance companies in Va. Beach, which lead to a successful career with New York Life. In the summer of 2015, she decided to start a company with a long time friend, Noel Evans, called Lifetime Solutions Plus.

She is a member of the Business and Legal Society of the Jewish Federation, a mentor at Seatack Elementary School, and a member of the Professional Women’s Society of Va. Beach. Shari is excited to add working with our athletes through LIFT to her volunteer time.


Deepak R. Talreja M.D., F.A.C.C.,

Advisory Board Member

In Practice Since 2004
Deepak Talreja, MD, a Virginia Beach native, completed his undergraduate education (1993) and medical school at the University of Virginia (1997). He completed an Internal Medicine residency at Vanderbilt University in Nashville (2000), and a Clinical Cardiology Fellowship (2003) as well as an Interventional Cardiology Fellowship (2004) at the Mayo Clinic in Rochester, Minnesota. His special medical interests include treatment of coronary artery disease coronary intervention and structural heart repair (including catheter based therapy for aortic stenosis and closure of atrial septal defects and patent foramen ovale). He has extensive training and expertise in echocardiography, nuclear cardiology with special interests in stress echocardiography, transesophageal echocardiography, valvular heart disease, and preventative cardiology. Dr. Talreja is active in cardiac research programs. Dr. Talreja is on the faculty of Eastern Virginia Medical School and routinely participates in medical lectures throughout the region. He volunteers in the community and in the Virginia Beach Free Clinic.
Cardiac Catheterization and Complex Coronary Intervention
Structural Heart Disease (Valve Disease, PFO and ASD Closure)
Echocardiography, Nuclear Cardiology and Noninvasive Imaging
Lipid Management and Cardiac Prevention



Executive Director
A longtime summer visitor to Virginia Beach, Derby has recently made the move to permanent resident from her Richmond roots. Derby has had a family home in Virginia Beach since the 70’s and has always been a fan of the vitality and diversity of the Hampton Roads community. As a new resident, she has discovered the intensity and value of the great work being done in the community. Derby’s professional experience is based in project management and marketing strategy through her work with Ukrop’s Supermarkets, a family owned, values based former grocery leader in Richmond; and in her executive role at Goodwill of Central and Coastal Virginia. Having worked with individuals with disabilities and disadvantages over the past 8 years, Derby understands the need for innovative and engaged programs to provide holistic solutions for greater impact and sustainability.  Derby views the mission of LIFT and the empowerment of individuals through fitness and nutrition as a critical stepping stone in creating healthy and vital community members. Derby is honored to be a part of LIFT and looks forward to contributing her passion and talents to the mission.

Derby enjoys all outdoor activities including running, biking, skiing, and, lately, has tried paddle boarding. But most of all, keeps herself healthy to chase her 6 grandchildren on the beach.

Jamie Rhoades,

Program Coordinator

Jamie Rhoades is an ACE certified personal trainer and started her journey with LIFT as a fitness coach during one of the very first LIFT boot camps at the Virginia Beach oceanfront in 2013.  Jamie has a passion for healthy living and exercise; she loves sharing that passion with others in hopes of improving the quality of life for all members of our community. Jamie has had a career in sales and marketing with various companies and most recently served as the Event Coordinator for EQUI-KIDS Therapeutic Riding Program, another local non-profit agency.  Jamie and her husband, Jeff, are long-time Virginia Beach residents and owners of 2 local restaurants called Your Pie.  Jamie is a self-proclaimed gym rat and enjoys running, being outdoors and spending time with her 2 sons.